15 podcasts that are part of the Podcast incubation studio SemaBOX earned a total of Sh5.5 million ($48,000) as the creator network grew to more than 200 in the last 18 months.
According to SemaBOX Chief Executive Officer Dan Aceda, the bulk of earnings came via brand partnerships directly with the creators as well as earnings on content platforms such as YouTube which supports audiovisual podcasts.
“SemaBOX was built by creators and for creators. And so a large part of the work we do at SemaBOX (after production) is the work we do to help creators earn revenue. We help to structure business models and revenue plans and de-risk our creators (through incubation) so we can put them on the path to reliable revenue,” said Aceda.
Podcasters on SemaBOX have also produced more than 500 episodes spanning hours of content which represents a major step forward in the digital media economy.
According to Aceda who is also a founder of the platform, the creator network size and the volume of episodes that have come out of SemaBOX are a sign that the incubator is Africa’s largest podcasting hub.
“In the last year, we have been very highly focused on building our creator network. In fact, of all the podcasts that have been launched here at SemaBOX 20% of them are now earning revenue. This is something we are very proud of and we will continue to invest in creators,” he added.
The Kenyan tech firm provides a podcasting studio to creators enabling them to curate, produce, and distribute their content across the globe through podcasts and vlogs.
The firm says it has so far enabled creators to reach 135 countries African oriented content.