Nigerians can now stream content with ease as Amazon Prime video is now available in Nigeria, the streaming giant has revealed in a tweet on a new Amazon Prime Naija account.
— Prime Video Naija (@primevideonaija) August 4, 2022
This is a significant development in the video streaming scene in Nigeria as it aims to compete with the likes of Netflix, Showmax, and more in the most populous country in Africa.
Information on the site states that users can subscribe to the service for just ₦2,300/month (~$4) after a seven-day trial. This is cheaper than the cheapest Netflix plan of N2,900/month.
Note that the current service is a localized version of its service as it currently aims to grow its Nigerian subscriber by increasing its investment in local production, releasing original slates just as it did in Southeast Asia when it launched localized services in three markets – Indonesia, Thailand and The Philippines – on the 1st of August.
Amazon Prime has been collaborating with local production houses to provide content for its service. Some of the collaborations include Nemsia Film’s 3-picture deal and exclusive licensing agreements with Inkblot Studios and Anthill Studios.
Some weeks ago, Nairametrics reported that the Nigerian Government was also collaborating with Amazon Prime Video to train Nigerians on local content in the movie production industry and boost opportunities.