amazon south africa

Amazon, the international e-commerce giant, has announced its plans to launch in South Africa in 2024. This move is set to provide a significant boost to small businesses in the country and reshape the e-commerce landscape.

A Boost for Small Businesses

Amazon’s entry into the South African market is expected to provide local sellers, brand owners, and entrepreneurs with the opportunity to grow their businesses. More than 60% of sales on Amazon’s platform come from independent sellers, most of which are small and medium-sized businesses. This vast selection of products, competitive prices, and great convenience are set to benefit consumers across South Africa.

Starting from October 17, 2023, independent sellers in South Africa can register their businesses on This early registration process allows businesses to prepare for the official launch of in 2024.

The launch of marks a new era for e-commerce in South Africa. The online retail giant’s entry into the market is expected to stimulate competition and innovation. However, Amazon will also face stiff competition from local online marketplace

Despite the challenges, Amazon’s launch is eagerly anticipated by many local businesses. Johannesburg-based African Mamas Crafts and Reader’s Warehouse are among those looking forward to the opportunities that Amazon’s presence will bring.

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Nigel Jr.
As a tech enthusiast and expert, Nigel Jr. is dedicated to providing in-depth and insightful content on all things technology. With a background in online journalism, product reviewing, and tech creation, Nigel has become a trusted source for all things tech.

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