Apple Music, in partnership with major and independent labels, will properly identify and directly pay the artists whose songs are featured within a DJ Mix.
Apple will build upon Shazams technology to try and compensate all of the individual creators involved in making any DJ Mixes on the platform.
This will make DJ Mixes have long-term monetary value for all creators involved- a seemingly impossible feat until today.
The company is also working with the DJs, and the suppliers of the DJ Mixes including festivals, clubs, promoters, curators, and independent labels to ensure that they are compensated fairly.
There are already thousands of mixes to enjoy on Apple Music with many more being added regularly. Across Africa, Apple Music hosts over 100 mixes between South Africa, Kenya, Uganda, and Ghana as independently produced mixes, Boiler Room mixes, and Apple Music’s One Mix and tentpole mix programs.
These mixes can be found on their relevant category pages, and are all prominently featured on Apple Music’s Isgubhu – the service’s unique destination for African Dance and Electronic music.