ASUS produced a stunning light show cast on the tallest building in the world, the Burj Khalifa in Dubai, on May 7 to preview The Pinnacle of Performance launch event, set to be live-streamed on May 10, at 0800hrs local time

Embodying the event theme, the light show on the Burj Khalifa focused on the latest technological advancements in ASUS Zenbook and Vivobook laptops and the brand’s leadership in OLED and creator laptops.

At ASUS, incredible experiences are born by putting people first, to enhance the lives of people everywhere, and the projection was an extension of the brand’s drive to deliver the incredible.

The light show provided ASUS the opportunity to announce a leading market position in two new segments. ASUS has become the No. 1 brand worldwide for OLED laptops1, as well as the No. 1 NVIDIA Studio creator laptops brand worldwide2.

These achievements underscore the ASUS commitment to starting with people first — by creating meaningful innovations around empathy-based user insights. In this way, ASUS is empowering the work of all kinds of creators and artists, delivering high-performance laptops and specialized features that streamline creative workflows.

The show further showcased two-star ASUS solutions: the bigger, brighter, and better dual-screen ASUS Zenbook Pro 14 Duo OLED (UX8402), the world’s first 14.5ʺ 2.8K 120 Hz OLED laptop; and the Zenbook Pro 16X OLED (UX7602), a creator powerhouse harboring the latest CPUs and GPUs. These two new laptops will be presented, alongside an array of exciting Zenbook and Vivobook laptops during The Pinnacle of Performance launch event.

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To watch the light show premiere on May 11th, 00:00 a.m. CST, click here.

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Nigel Jr.
As a tech enthusiast and expert, Nigel Jr. is dedicated to providing in-depth and insightful content on all things technology. With a background in online journalism, product reviewing, and tech creation, Nigel has become a trusted source for all things tech.

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