In a significant development for the African media landscape, Baraza Media Lab has announced the second edition of its Annual Media Festival. The event is scheduled to take place at the Nairobi National Museum, Kenya, from February 21 to 22 next year.
The inaugural festival last year saw participation from over 650 individuals from 18 African countries and beyond. This year, the festival aims to bring together thought leaders, creatives, and innovators to discuss the future of African media.
The previous edition of the festival addressed topics such as the use of the African media space as a testing ground for disruptive technologies, the need for proactive policy frameworks, and the call for a shift in the perception of ‘African media’.
The 2024 edition of the festival aims to celebrate cutting-edge innovations, enhance knowledge sharing, and spark cross-disciplinary conversations. “We envision this year’s Festival as a space that will surface future trends and provide an opportunity to gaze at the horizon of the big trends that are shaping the media ecosystem,” says Christine Mungai, Lead Curator at Baraza Media Lab, and the Festival Curator of this year’s event.
The event will feature a diverse array of formats, including panels, workshops, masterclasses, keynotes, research reports, product launches, networking opportunities, roundtable discussions, design thinking workshops, fireside chats, and artistic performances. The theme of ‘What’s Next in Media’ encourages participants to dream and lay groundbreaking innovations, transforming the African media landscape and rekindling hope in an industry facing challenges.