In a significant move aimed at empowering Kenya’s youth, talent-matching platform BrighterMonday has been announced as the career partner for Safaricom Hook. This partnership is set to revolutionize how Generation Z interacts with technology, seeks career development, and engages with various aspects of culture.
The Safaricom Hook is an innovative platform designed to empower Kenya’s youth in the domains of technology, career development, and culture. It aims to provide a platform for young Kenyans seeking inspiration, opportunities, and a sense of belonging in a constantly evolving world.
BrighterMonday, in partnership with Safaricom, will offer career insights and ideas that the youngsters of Safaricom Hook can access through the platform. This partnership is not just about offering opportunities; it’s about creating a lasting connection with the youth and providing them with the resources and mentorship they need to thrive in a rapidly evolving digital world.
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Chris Otundo, CEO of BrighterMonday, stressed the significance of the partnership and stated that their goal is to empower young people by utilizing technology. “This partnership is not just about offering opportunities; it’s about creating a lasting connection with the youth and providing them with the resources and mentorship they need to thrive in a rapidly evolving digital world as we help them seize the limitless career opportunities ahead,” he added.
Erick Wilson Wafula, Head of Marketing, BrighterMonday East Africa, added that this partnership is a game-changer for youth. “Together with Safaricom, we will create a bridge to endless opportunities, bringing us closer to a brighter future for Kenya’s young talents, where their career possibilities are limitless,” he said.
Eligible customers, aged 10 to 24, can join the platform via the Safaricom Hook app or by dialling *555#. This partnership underscores the unwavering commitment of both organizations to make a profound and lasting difference in the lives of Kenya’s youth.