In a significant move to support its creator community, X, the platform formerly known as Twitter, has paid out a staggering $20 million to content creators. This announcement was made by X’s CEO, Linda Yaccarino.
X’s payout is a clear demonstration of its commitment to enabling the economic success of creators. The platform has been pushing content creators to produce content by offering payouts, and so far, it has handed out millions of dollars.
This strategy is not just beneficial for the creators but also for X. By incentivizing content creation, X is boosting engagement on its platform and potentially increasing its revenue. It’s a win-win situation where creators are rewarded for their work and X benefits from the increased user activity.
While the current payout might seem substantial, it’s worth noting that other platforms like YouTube have paid out even larger amounts to their creators. For instance, YouTube paid nearly $30 billion to content creators in the past three years for ads and merchandising1.
However, X’s payout marks a significant step in the right direction. It shows that the platform is serious about supporting its creator community and is willing to invest in its success. As X continues to grow and evolve, we can expect more initiatives aimed at empowering creators and enhancing the user experience.