Clubhouse, the social app that took off during the pandemic, is back with a new update. As detailed in a blog post from the company, the app that popularized social audio rooms is reinventing itself “to be more like a messaging app” with new voice-only group chats called “chats.”
The audio-based app gained popularity for hosting “podcast-style conversations,” often revolving around networking, professional development, and new ideas. However, its buzz didn’t last. In April of this year, Clubhouse founders Paul Davison and Rohan Seth made the “difficult” decision to scale back their team by over fifty percent.
Now, the app has officially made its comeback. The new Clubhouse is more like a messaging app than before, purport the founders. The biggest update is “Chats,” a new voice-only chat forum for users and their friends.
Group voice chats can be set to “friends only” or “friends-of-friends,” no longer anonymous chat rooms with wider communities. Also, unlike WhatsApp group chats, the Clubhouse user interface is more colorful and personal — which is probably a big selling point.
Notably, live rooms will still be a part of the app. But Clubhouse appears to be shifting to a more intimate social setup, prioritizing friends and personal chats over communities. The algorithm, for example, will emphasize friends more significantly.
“The new update is a big evolution of Clubhouse. Designed to let you talk with your favorite people more easily, every time you open the app.” Clubhouse said in a statement.