Popular social media platform Facebook has joined hands with Integrated Customer Experience company Ajua to automate commercial interactions and customer support for businesses through WhatsApp.

The partnership is one of two in Africa of companies that are directly partnered and integrated with Facebook. Facebook is currently committed to facilitating the growth of entire economies in Africa through its messaging service WhatsApp.

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Ajua’s Janja platform enables automated customer support, borderless banking, and payments across apps and social media platforms. The platform aims to change how Africans shop and engage with customers by making the process quick, easy, and painless.

“Ajua aims to implement a combination of its proven Ajua 360 platform, Ajua Merchant, and the award-winning Janja solution to give businesses across Africa an accessible set of tools that will help them increase their market reach, receive secure payments on mass reach platforms like WhatsApp and automate customer issue resolution and feedback collection.” Teddy Ogallo, VP of Product, Merchant services for Ajua said while Speaking on the impact of the partnership on businesses in Africa.

“Businesses across Ajua’s African markets will now be able to access WhatsApp business API in minutes, upload their products, a knowledgebase of their services, and start enjoying an enhanced interaction with their customers straight from their mobile phones or web devices without having to invest in cumbersome integrations or enterprise sales cycles.”

This partnership will revolutionize e-commerce for African Micro-Small and Medium-Sized Enterprises (MSMEs) in Africa by making the shopping experience more seamless for customers which could result in more sales.

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According to the Global Web Index’s 2020 Social Media User Trends Report, Kenya has the highest percentage of monthly WhatsApp users compared to the rest of the world with a whopping 97pc of internet users in Kenya using WhatsApp every month.

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