Facebook and Instagram are giving all users the option to hide like counts on their posts, potentially upending a core dynamic of the social media platforms where like counts are seen as a sign of a person’s influence.

The aim of hiding like counts is to “depressurize people’s experience” on the platform, the social media giant said. The company said the feature will let users “focus on the photos and videos being shared, instead of how many likes posts get.”

Users who enable the hide like counts featurere will now see the username of a follower who has liked the post, “and others”, instead of a number.

The tool has been tested in several countries since 2019, but it is now being rolled out globally.

As of Wednesday, every user can now choose whether people can see the number of likes on his or her own post and also whether to see how many people liked other users’ posts, Facebook (FB) said in a blog post on Wednesday.

How to hide Likes on Instagram

The feature can be switched on or off at any time. To change it:

  • Go to Settings
  • Enter the new Posts section
  • Select Hide Like and View Counts

Even if a user has Like Counts enabled, they will not be able to see the number of likes on accounts or posts that have hidden them.

Users will also have the option to hide counts on a specific post, before and after it goes live on the platform.

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Nigel Jr.
As a tech enthusiast and expert, Nigel Jr. is dedicated to providing in-depth and insightful content on all things technology. With a background in online journalism, product reviewing, and tech creation, Nigel has become a trusted source for all things tech.

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