Meta has added a new “sharing to Reels” feature that lets you post Reels directly from third-party apps like video editing apps. With this latest move, Facebook wants more original content from its users.
Third-party app developers will be able to add a “Reels button” to their apps, allowing their users to post videos straight to Reels and use the editing features of that app. Smule, a popular karaoke software, and video editing apps Vita and VivaVideo are among the first developers to use the feature. The company says when a person shares their reel from a third-party app to Facebook people can easily follow along, like, comment, and share with friends and family.
Just as Youtube Shorts has struggled to kick off, it has been a struggle for the company to encourage users to post original content, rather than just rip-offs of TikTok videos. In the year since Instagram announced it would stop promoting videos with other apps’ watermarks, the service has continued to be filled with recycled TikToks. Incorporating a “Reels” button into other video production apps is not likely to fix this problem quickly, but it could help attract more content that isn’t made by TikTok users.
Meta says anyone can create a reel on Facebook and become a creator on the global stage or just share them with friends and family. Reels can include audio, AR effects, and captions with hashtags or tags for other accounts. When a person shares their reel from a third-party app to Facebook people can easily follow along, like, comment, and share with friends and family.