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Google+ is Dead, Introducing Currents

Google announced the beta release of Currents last year, however, not many people know what it is as the company hasn’t exactly advertised it since, but it’s the enterprise replacement/successor for Google+, many of us don’t get to use it anyway.

Google has been working on the new business social network for a year now and says it is now stable enough to migrate G Suite Google+ users over starting July 6, 2020, as the company announced in an email to administrators.

While there are some visual changes, Currents is still Google+ at its core, leaving us wondering why Google even had to introduce a new product to replace its social network. Starting July 6, the Google+ app will be updated to Currents. All existing plus.google.com links will continue working, being redirected to currents.google.com. The same is true for content a company currently hosts on Google+ — everything will be transitioned over, including posts, comments, likes, and people you follow.

Other than the new white interface, Currents does offer a few new features, making the business focus more apparent. There are now streams, which are basically channels meant to organize topics. Google gives announcements, help desks, and fun-based things like pets and wellness as examples. There are also post analytics, which allows you to see a breakdown of views, comments, reshares, and likes on what you’ve posted. Google+ collections will be removed, and all posts within them will be grouped with a system-generated tag. Public communities that aren’t part of a domain will be deleted altogether.

Here’s a brief overview of what Google highlighted in its Google Currents release:

  • Beginning July 6, 2020, users will be transitioned to Currents on all platforms. Currents provides users access to new features, including custom company streams, content discovery, and routing via tagging.
  • Users of the iOS and Android Google+ mobile apps who have auto-update enabled will be automatically upgraded to the Currents mobile app, which replaces their existing Google+ mobile app. Other users will be prompted to upgrade to the new Currents mobile app (via redirection to the appropriate store) so they can continue using the service.
  • All existing links to plus.google.com will continue to work, as users will be transparently redirected to currents.google.com.
  • In the days prior to this switch, your users may see a banner in Google+ apprising them of these changes and linking them to relevant Help Center content.
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Nigel Jr.
As a tech enthusiast and expert, Nigel Jr. is dedicated to providing in-depth and insightful content on all things technology. With a background in online journalism, product reviewing, and tech creation, Nigel has become a trusted source for all things tech.

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