digital marketing

– By Zarah Gathoni

Let’s face it, most companies today depend on digital marketing tools to survive. Marketing a new business is hard and very pricey, so what to do when you are not ready to hire professional marketers yet?

The good news? There’s no shortage of software out there to do the heavy lifting for your marketing must-dos. Here are some tools to help you get started:

Also Read: Report: WhatsApp is the Most Preferred Marketing Channel for SMEs

8 Tools to Help You Get Started in Digital Marketing

  1. Hootsuite– helps you to schedule all your social media posts, report social media performance and keep you on top of relevant conversations.
  2. Google trends– gives you a general idea of what people in your niche are looking for. Google trends collect data from people who allow cookies so you can use it for your business experiment.
  3. Google Analytics Use it to understand data trends associated with your products /services.
  4. Google business profile– Google my business lists your business on google from where your clients can find you when they search for your product/services.
  5. Market Finder– Helps you find new and potential markets locally and abroad.
  6. Google planner Helps you search for keywords for your network campaigns.
  7. Google Primer– Offers easy lessons to help you learn as you grow your business.
  8. Zoho– Increase leads and accelerates sales. You can also run your whole business from there.

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Shirleen is a tech writer with over 3 years of experience in the industry. She has a passion for writing about complex technical topics in a way that is easy to understand. She is also an expert in SEO. She is a highly skilled and experienced tech writer who is passionate about her work. She is also a great team player and is always willing to go the extra mile to get the job done.

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