The World Cup set new live-streaming records for Showmax Pro, with football fans glued to their devices as they streamed the highly anticipated quarterfinals, semi-finals, and finals of the FIFA World Cup Qatar 2022, courtesy of SuperSport and streamed in HD and 4K.
In the initial stages of the event, subscribers were more likely to stream the match highlights that were available on demand, but as the tournament neared its conclusion, streaming live increased.
The nail-biting final between Argentina and France saw the highest number of concurrent streams of a live event in Showmax Pro’s history, a more than 20% increase in viewership. The number of new subscribers to Showmax Pro increased steadily across the month of December peaking on 18 December 2022, the day of the final.
“We’re incredibly proud that Showmax successfully streamed the entire World Cup without a hitch and delivered 4K to our subscribers for the first time across the continent. We look forward to bringing even more of the world’s best sport to our customers in 2023, starting with the Premier League, Serie A, and LaLiga, and the DStv Premiership,” says Barry Dubovsky, COO for Connected Video at MultiChoice
Top matches of the World Cup
based on the total number of users, these were the most-streamed matches of the tournament.
