Instagram is reportedly experimenting with a new way to display video. Upon launching the feature, users will see the videos on a full-screen vertical home feed just like on Tiktok.
According to TechCrunch, the new style is meant to bring the videos more front and center. Instagram CEO confirmed the test in a video, saying some users will soon start seeing taller videos and photos on the timeline.
📣 Testing Feed Changes 📣
We’re testing a new, immersive viewing experience in the main Home feed.
If you’re in the test, check it out and let me know what you think. 👇🏼 pic.twitter.com/dmM5RzpicQ
— Adam Mosseri (@mosseri) May 3, 2022
During the short video posted on Twitter, Mosseri also showed a glimpse of the new interface and what the new feed will look like. The experience is not full-screen per se, as users would still be able to see the home, search, Reels, and other sections under the image (take a look at the screenshot below).
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Stories, Search, Reels, shopping and profile buttons remain in their normal position while the notifications, messages, and new post tabs remain at the top.
Instagram has been implementing new features in the past couple of months, another change on the platform is the increase in post recommendations from people or accounts you don’t actually follow. While somewhat counterintuitive, this change aims to keep people engaged for a longer period of time.
