Instagram is currently testing a new feature that will allow its users to mark other users as their Favourites.
According to The Verge, Favourites will let users categorize their most important Instagram accounts (friends and creators) as their priorities so that the posts by these marked handles will land “higher” in the user’s feed.
Alessandro Paluzzi, a mobile developer, had first shared the update regarding this new feature on his Twitter handle.
The Facebook-owned social media platform currently ranks the order of your feed by the most recent and shared posts from the people you follow, plus other “signals” like how likely you’ll engage with a post, according to the company’s June 2021 blog post about its algorithm.
As per The Verge, it’s unclear whether this Favourites feature will become an official feature at all or if it will change before it’s rolled out more broadly.
In the meantime, users just might see this feature in their account menu, just below ”Close Friends”, a feature that lets you control who you share your Stories with.