Online marketplace Jiji Kenya has announced that it is Using Artificial Intelligence (AI) to create a seamless online experience and ensure safety for all property buyers while boosting traffic and sales among sellers on the platform.
The e-commerce firms says the move is inspired by a surge in online transactions triggered by the high demand for land and properties in Kenya.
The artificial intelligence tools and algorithms are deployed based on user behaviour that track suspicious ads and automatically block them.
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According to Jiji Kenya Country Manager Maksym Golubev, the real estate category leads among all other categories with all properties valued at $7 billion in the whole of Jiji Africa.
“We, therefore, need to fasten a few buttons in our bid to continue being the classifieds leader in the region. Our mission is to ensure that we provide an enabling platform that safely and sanely leads you to the right property, based on your needs and the seller is able to reach you faster and easier than ever before,” said Golubev.
Golubev further adds that sellers will continue enjoying more effective and highly targeted premium services that will increase prominence and exposure to the more than 10 million visitors on the site.
“We boast of over 42,000 listings in our property category, which is the highest among all our competitors in Kenya. The above will enable sellers to increase their revenue by tapping into our site’s traffic by making it easier to connect to the right buyers,” he added.
Jiji says the new feature will support property buyers and sellers in their turnaround strategies and business transformation, to ensure that they are able to increase their profit margin and meet their investment needs.
