Koa, a Kenyan-based fintech startup has penned a Digital Independent Financial Advisors (IFA) partnership deal with Britam Asset Managers in a bid to provide more Kenyans access to savings and investments services.
Koa was launched in 2020 by Alexis Roman and Delila Kidanu as a digital savings app that offered Kenyans an easy and modern way to save some money and accomplish their goals while earning better interest than competitors.
The startup will now partner with the diversified financial services group to bring low-risk investment opportunities to their customers.
This partnership is the first of its kind in the region. IFAs are professionals who offer independent advice on financial matters to their clients and recommend suitable financial products from the whole of the market.
Via the Koa app, customers will now be able to start their savings and investment journey with the Britam Money Market Fund easily and in less than two minutes and watch their money grow.
“Britam Asset Managers is delighted to partner with Koa to roll out the country’s first digital IFA agreement. This partnership will enable Britam to deliver its digital savings and investment solutions in ways that are attractive, engaging, and intuitive allowing us to access new emerging markets,” said Britam Asset Managers’ principal officer Jude Anyiko.
“This partnership is part of Britam Asset Managers’ broader initiative to develop innovative products that support savings and investment penetration in the region.”