Local Basketball fans can now enjoy free-to-air Basketball games on NTV after the National Basketball Association (NBA)and Nation Media Group (NMG) today announced a multiyear partnership that makes the local TV channel the official broadcast partner of the NBA in Kenya.
The @NBA and Nation Media Group (NMG), today announced a multiyear partnership that makes @ntvkenya the official free-to-air broadcast partner of the NBA in Kenya. pic.twitter.com/z6ZypljQk8
— Nation Media Group (@NationMediaGrp) March 5, 2021
The games will start airing on Monday, March 8th on NTV when Team LeBron takes on Team Durant in the 70th NBA All-Star Game at 2:30 a.m. EAT.
As part of the agreement, Kenyans get to enjoy more than 25 live games throughout the second half of the 2020-21 NBA season, including regular-season games, the NBA Playoffs and Conference Finals, and weekly magazine show “NBA Action.”
“We are thrilled to launch our first free-to-air broadcast partnership in Kenya with Nation Media Group,” said NBA Africa CEO Victor Williams. “This partnership is part of our continued efforts to make the game of basketball more accessible across the continent, and fans in Kenya will now have an opportunity to follow their favorite players and teams on NTV throughout the season.”
“We are excited to enter into this partnership with the NBA to deliver to Kenyans the beautiful game of basketball,” NMG’s Group CEO Stephen Gitagama said on the partnership.
NBA lovers in Kenya are elated with the news with some taking to social media to celebrate the announcement.
This is huge! Good job @ntvkenya https://t.co/wIf9bWmUz0
— E.T.G. (@ETGichuki) March 5, 2021
Don't sweat it, I have read the release! Congrats! This is really good!
— Corrie (@corriemwende) March 5, 2021
