LG Electronics is expanding its market footprint in East Africa by opening new shops in Tanzania, Ethiopia, Sudan, and Kenya in response to the growing demand for home appliances, entertainment, and air conditioning solutions.

LG Electronics East Africa says it will also refurbish 20 shops while targeting the increasingly tech-savvy, environmentally-conscious consumer who wants premium products.

The company is also keen on the growing market for wearables, driven by lifestyle changes due to the Covid-19 pandemic.

According to LG Electronics East Africa Managing Director, Sa Nyoung Kim, the planned shops across the region will be high footfall, high-sales stores designed to enhance the customer experience for the new technologies and products from the company like their OLED TV, InstaView refrigerator, TWINWash washing machine, Neochef microwave, and Vivace AI-powered washing machines.

“Over the last few years, we have been expanding our physical presence in the East Africa region. We plan to take this further by growing our premium category and providing the kind of experience our customers desire, be they individuals or businesses seeking first-class technology with the right support,” said Kim.

Recently, LG launched a second store in Dar es Salaam, Tanzania. The consumer electronics giant is currently rolling out a number of premium products in East Africa with the latest core technology featuring intelligent applications.

With consumers spending most of their time indoors, music, film, and gaming subscriptions have surged leading to strong sales of home appliances.

“It has become evident during the pandemic that technology is even more important in people’s lives, coupled with innovations that support efficiency and healthy living,” explained Kim.

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Last year, LG also launched e-showrooms in Kenya in a bid to increase reach to tech-savvy consumers shopping for electronic appliances and devices online.

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