LG Electronics East Africa (LG) has rolled out a campaign to educate consumers on emerging trends in TV technology so as to make informed purchase decisions.

The campaign dubbed How to Choose your TV will run for two months and will highlight innovative features of LG’s latest smart TV products and educate consumers on how to identify a genuine TV.

According to LG Electronics East Africa Managing Director Sa Nyuong Kim, the campaign is targeting consumers buying TVs for both home and business use and is partly informed by the growing demand for smart appliances due to lifestyle shifts driven by the digital revolution.

“The home entertainment market has changed rapidly as seen in the dramatic evolution of the TV from being just a device that relays images on a screen to a multi-media tool. Hence the accelerating demand for smart televisions as lifestyles shifts alter content consumption,”  Kim said.

He further revealed that the latest LG TVs come with cutting-edge technology designed to fit in with the latest trends in home entertainment and the campaign will therefore mainly focus on getting consumers to understand how such innovative features support their evolving lifestyles.

“The newest range of LG smart TVs comes with advanced technology like artificial intelligence which allows users to perform multiple functions using a single device. The LG AI TV, for instance, allows you to control other smart devices at home besides that truly immersive viewing experience for movies, sports, drama, and music,” he added.

Consumers will have the opportunity to interact with the latest LG TV technologies and seek advice from the company’s technical team on the products that best suit their lifestyles.

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They will also receive tips on how to spot a fake television set as part of LG’s ongoing anti-counterfeit campaign aimed at protecting consumers from buying illicit electronic items passed off as its products.

“Consumers are the biggest missing link in the fight against counterfeit goods. Yet, they are highly exposed to the multiple risks associated with using illicit and sub-standard products,” explained Kim.

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