LinkedIn has added a new course for Content Marketers who wish to learn about ad campaigns and develop expertise in creating and maintaining paid and organic content which comes with a FREE certification.
The new LinkedIn Marketing Labs certification course is under a category called “Content and Creative Design”, and is open to users in countries that speak English, French, German, Portuguese, and Spanish.
The training is in three stages. First, you will learn the fundamentals where you will learn how to launch a successful LinkedIn advertising campaign, optimize targeting, and reporting. Secondly, you will develop expertise in building a full-funnel LinkedIn marketing strategy and lastly the third stage discusses building an organic presence using LinkedIn pages, creative design for LinkedIn, and funnel building.
“The Content and Creative Design certification courses were created to do two things: Equip you with the knowledge and tools required to create a content marketing strategy that stands out in a crowded market, and even more importantly… Showcase your expertise in developing paid and organic content.”
Digital Content Marketers understand the usefulness of engaging “stop-the-scroll” content in this day and age.
This training will help individuals who lack content skills and would like to enter the digital marketing space. It comes at a time when we see an industry-wide interest in the topic of content strategy and creative design.
If you are looking for ways to boost your skills, it could be worth taking a look at this new LinkedIn course. Go ahead and click the link to begin your journey.