Social media giant Facebook, which recently rebranded to Meta plans to let users Mint, display and sell their own non-fungible tokens (NFTs) natively.
According to a Thursday report from Financial Times, teams at Facebook and Instagram are working on a feature that will allow users to display their NFTs on their social media profiles.
Another prototype in development will allow users to mint their own digital collectibles, the report said, citing people familiar with the matter.
FT’s sources said Instagram is internally testing its NFT showcasing feature.
The opportunity within the sector has prompted several companies to launch NFT trading platforms. Major crypto exchange Coinbase recently announced a partnership with Mastercard as its payments partner for an upcoming NFT marketplace.
Coinbase CEO Brian Armstrong has said that he expects Coinbase’s NFT business to be “bigger” than its crypto offerings, including Bitcoin and Dogecoin.