In a bold move, Microsoft is piloting a new program that stands as a direct competitor to Google’s AdSense. This initiative aims to provide publishers with a more effective way to monetize their websites.
Microsoft’s Answer to AdSense
Microsoft’s new program is designed to serve high-quality, relevant ads that align with the content of your site. This approach ensures that the ads are engaging for your audience and can lead to higher click-through rates.
This program is ideal for small publishers or blogs looking to increase their revenue through native ads. It’s also suitable for websites focused on various niches such as travel, entertainment, sports, food, finance, auto, community, news, telecom, and more.
Microsoft vs AdSense?
Potential for Higher Revenue
Microsoft says its pilot program is designed to serve ads that drive higher engagement and potentially more revenue for publishers. The more you attract an engaged audience, the more you can potentially earn.
Quality and Control Over Ads
With Microsoft, you can display impactful ads that complement your site experience. You have the flexibility to choose the ad formats that work best for your site and audience. Plus, you have control over where ads show on your page and can block content that doesn’t resonate with your audience.
Easy Setup and Management
Microsoft’s program offers a simple setup process and easy management. This allows you to save time and focus on what you do best – creating great content.
Starting with Microsoft’s program is straightforward:
- Get Access: Sign up for an account at no cost.
- Set Up Your Ads: Browse through various ad templates and use them to create your ads.
- Connect Your Site: Place a single line of code on your page. Microsoft provides guidance on how to do this.
- Start Monetizing: Begin earning revenue with fewer steps compared to other platforms.
Currently, this program is available for US publishers. If you’re based outside of the US, you can join the waitlist to reserve a spot once international support becomes available.