Netflix games

A few days ago, Techspace Africa reported that Netflix, the American subscription-based on-demand video streaming platform was adding games to its subscription service. On Tuesday, the video streaming giant confirmed that it will offer video games in its existing subscription plans at no extra cost,

Netflix did not say when that service will launch or what kind of games it will be developing but we predict this will happen in 2022.

The confirmation of the long-anticipated expansion came accompanied by the release of Netflix’s latest earnings report. The video service added 1.5 million subscribers during the April-June period.

Netflix’s net gain of 5.5 million subscribers through the first six months of this year represents its weakest first-half performance since 2013 — a time when the company was still rolling out more original programming as it branched out from licensing existing TV series and movies.

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Now Netflix is taking another leap by offering video games that intend to produce itself as part of what it described as a multi-year expansion. The Los Gatos, California, company telegraphed the move last week when it disclosed the hiring of a veteran video game executive, Mike Verdu, to explore potential opportunities in another field of entertainment.

“The reason we’re doing them is to help the subscription service grow and be more important in people’s lives,” Netflix co-CEO Reed Hastings told investors during a Tuesday discussion.

Greg Peters, Netflix’s chief product officer, said the company will initially focus on mobile games before eventually expanding to consoles and TV sets as well. The games initially will be tied to Netflix’s most popular programming, Peters said, but standalone titles may be added to the, mix too. He even speculated that Netflix eventually may create a TV series or film inspired by one of its video games.

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“There’s a big, big prize here, and our job is to be really focused,” Peters said.

Despite this year’s growth slowdown, Netflix remains by far the world’s biggest streaming service in an increasingly competitive field that includes Walt Disney Co., HBO, Amazon, and Apple. Netflix finished June with 209 million worldwide subscribers.

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Nigel Jr.
As a tech enthusiast and expert, Nigel Jr. is dedicated to providing in-depth and insightful content on all things technology. With a background in online journalism, product reviewing, and tech creation, Nigel has become a trusted source for all things tech.

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