Opibus, a Swedish-Kenyan-based electric mobility startup that is the leading provider of electric vehicles designed and manufactured locally has rebranded to ROAM.
ROAM says the rebrand represents the values the company stands for which are to explore Africa. The new name is also intended to reflect the company’s ambition to electrify Africa’s transportation sector, as well as its grand ambition to continue delivering disruptive technologies optimized for the local use case all over the continent.
“This is more than a name change, it’s a milestone that brings us closer to realizing our ambition as leaders in providing electric mobility solutions and energy systems for the African region. It is exciting to see how far we have come and forging forward, it is even more thrilling seeing there are endless possibilities to what we can achieve in Africa.” Filip Lövström, CEO, ROAM
This rebrand follows the company’s expansion which has led to a strategic shift in the company’s vision.
Opibus was founded in 2017, over this period, it has advanced to electric motorcycles and, most recently, the launch of the first all-electric bus, designed and developed in Africa.
Under the umbrella of ROAM, the company will be serving Roam Motorcycles, Roam transit (buses), Roam Energy, Charging, and Muse (our conversions for the Mining, Utility, and Safari segment) which together create a circular and sustainable ecosystem solution for the transport sector.
The company’s focus will remain to be on electric vehicles and energy system solutions, with a scale-up in their deployment. After years of market research, the mass transportation sector has recently emerged as an area with the greatest impact on transportation. Africa’s road transport sector accounts for 50% of the continent’s transport emissions and 23% of global transport emissions. For this reason, the company has aggressively made a leapfrog for this emerging market with a key focus on mass transit.
With nearly 100 employees, ROAM claims to be the leading manufacturer of electric vehicles in Africa and has one of the largest fleets of electric motorcycles deployed, and was recently featured in the print issue of National Geographic.