Hello, person who is a human adult aged approximately “millennial” to “boomer.” Data suggests a high likelihood that you’re aware of the Chinese app Tiktok which is taking over social media. Every single time I open that app, I lose track of time and end up watching Jordan Peterson for hours on end without realizing it, and I’m not alone.
People who use Android phones now spend an average of 24.5 hours in TikTok per month, compared to 22 hours per month on YouTube a report has now concluded.
It is now pretty hard to ignore the massive success that the world’s fastest-growing social media app owned by Beijing-based ByteDance, is enjoying across the world.
Tiktok was launched in 2017 but only became available worldwide in August 2018 after merging with the Chinese social media service, Musical.ly.
In Kenya, Tiktok is enjoying massive success as people from all walks of life log on to the app and create and consume content.
There's something about TikTok and being the only App that has accommodated everyone and I mean everyone from all walks of life and all age groups. You'll find cops, watchies, nurses, shopkeepers, doctors. A thing of beauty. https://t.co/5pxJ6JhjEb
— Kimanzi®™ (@Kimanzi_) July 7, 2021
There is also the “Fear of missing out” (FOMO), either way, Tiktok is doing pretty good. You can read the latest State of Mobile report here from mobile app intelligence agency App Annie, which provides an overview of the key mobile app trends and shifts over the past year.