In the bustling digital marketplace of Kenya, one name has recently been making waves: iPhone Street Kenya. This shop, located on Kenyatta Avenue, has gained popularity for its wide range of Apple products. However, it’s not just their extensive product line that’s catching attention. A series of complaints on social media have put iPhone Street Kenya under scrutiny.
The Social Media Outcry
A huge number of Kenyan social media users have voiced their dissatisfaction with iPhone Street Kenya. The main point of contention? Allegations that the shop is selling old and refurbished iPhones at the price of new ones. These complaints have sparked a heated debate online, with many users sharing their own experiences and opinions.
One user, Polo Kimanii, posted a thread from a user who suffered at the hands of the iPhone vendor (shown below). iPhone Street Kenya has been at the forefront of social media after splurging on big influencers and conducting infamous iPhone giveaways, all this while allegedly selling refurbished iPhones as new.
— MetroBoomin (@polo_kimanii) October 2, 2023
Another incident that has fueled the controversy involves a TikTok user, Lordhezion. He posted a video detailing his experience with iPhone Street Kenya. According to him, the iPhone 13 he purchased from the retailer was experiencing rapid battery drain. This prompted him to investigate the issue further.
Upon inspection, he discovered that his device was originally sold by Apple as a Product Red device. However, it appeared that his phone had been refurbished and sold to him in a new body, Starlight. This revelation added to the growing concerns about the business practices of iPhone Street Kenya.
The Power of Influencer Marketing
Influencer marketing has become a powerful tool in today’s digital age. Brands often collaborate with influencers to reach a wider audience. iPhone Street Kenya is no exception. Their strategy of partnering with big influencers and conducting iPhone giveaways has certainly boosted their visibility.
However, this strategy can backfire if customers feel deceived. As seen in the case of iPhone Street Kenya, the allegations have led to a wave of negative publicity.
The Debate on Refurbished iPhones
It’s important to note that selling refurbished iPhones is not inherently wrong. In fact, several online platforms like Badili Africa openly sell refurbished iPhones. These devices are usually more affordable than new ones and can be a good option for budget-conscious consumers.
The issue arises when refurbished iPhones are allegedly being sold as new ones. Transparency about the condition and history of the product is crucial in maintaining customer trust.
How to Check if an iPhone is Refurbished
If you’re buying a used iPhone, it’s crucial to check if it’s refurbished. Here’s how:
- Find Your iPhone’s Model Number: Open the Settings app and navigate to General > About. Once you tap on About, you’ll be presented with a list of important information about the iPhone, including the device’s name, its software version, and a model number.
- Check the First Letter of the Model Number: If the model number starts with “M”, it was purchased new from Apple. If the model number starts with “F”, it was refurbished by Apple or a carrier.
Remember, buying a refurbished iPhone isn’t necessarily a bad thing. Refurbished iPhones from Apple go through a thorough process to make them like-new. They are cleaned, broken parts are replaced, and the battery and outer shell are changed. They operate and look like brand-new iPhones but are sold at a discount.
The controversy surrounding iPhone Street Kenya serves as a reminder of the importance of business ethics in the digital marketplace. It underscores the need for transparency and honesty in business dealings.
As influencers in the space, (and consumers), it’s also essential to do our due diligence before promoting or making a purchase. As for businesses, maintaining integrity and customer trust should always be a top priority.