Ride-hailing and delivery company SafeBoda last month announced its re-entry into the Kenyan market, this time, however, the company will offer both motorcycle rides and car-hailing services through its “SafeCar” option. The company will officially resume operations on Thursday, February 8th, 2024.
This move marks a significant shift for SafeBoda, which previously operated solely as a motorcycle taxi service in Kenya. The expansion to car-hailing directly challenges established players like Uber, Bolt, Jim Cab, and Little Cab, potentially intensifying competition within the sector.
“Nairobi are you ready for SafeBoda with SafeCar? Yes, you heard us right. We are bringing SafeCar to Nairobi soon,” the firm posted. The SafeBoda website also has an option for becoming a SafeBoda or SafeCar driver.
SafeBoda’s return comes three years after the company paused operations in Kenya due to the economic impact of the COVID-19 pandemic. Back then, movement restrictions and a lengthy curfew significantly affected transportation services, making it difficult for SafeBoda to operate sustainably.
However, with Nairobi experiencing some economic recovery, SafeBoda sees an opportunity to re-establish itself. The company acknowledges the ongoing challenges faced by motorcycle taxi services but believes its combined offering of bikes and cars caters to a wider range of customer needs.
It remains to be seen how SafeBoda will fare in the Kenyan market, particularly against competitors who have expanded their fleets to include electric vehicles. Additionally, the company must navigate potential regulatory hurdles, including recent tax increases on ride-hailing services.