Samsung Electronics and Warner Bros. Pictures today announced a partnership that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.
The partnership is a major step forward for 8K content, as it will allow consumers to experience the incredible picture quality of Neo QLED 8K TVs in a retail setting. The trailers will be displayed on Samsung’s latest Neo QLED 8K TVs, which are powered by Neural Quantum Processor 8K and Quantum Matrix Technology. This technology delivers immaculate picture quality with crisp details, accurate colors, and hyper-realistic depth.
The partnership will initially launch with trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.” The trailers will be available in retail stores in the United States, Europe, Asia, and Latin America.
“This partnership is an exciting step forward for 8K content,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “It allows us to showcase the capabilities of Neo QLED 8K TVs to a wider audience and get consumers excited about seeing films in cinematic quality.”
“We are thrilled to partner with Samsung to bring 8K movie trailers to retail stores around the world,” said Carolyn Marks Blackwood, President of Worldwide Marketing and Distribution at Warner Bros. Pictures. “This partnership is a great way to give consumers a taste of the incredible picture quality of 8K content and to get them excited about our upcoming films.”
The partnership between Samsung and Warner Bros. is a major win for both companies. It allows Samsung to showcase the capabilities of its Neo QLED 8K TVs to a wider audience, while it allows Warner Bros. to promote its upcoming films to a captive audience.
The partnership is also a sign of the growing demand for 8K content. As 8K TVs become more affordable and more widespread, consumers are increasingly demanding 8K content. This partnership will help to meet that demand by providing consumers with a way to experience 8K content in a retail setting.