Samsung Electronics East Africa today hosted a virtual forum where they educated their customers on their new range of AI-centered consumer electronics. The customer education forum was hosted by Samsung Electronics East Africa Head of Consumer Electronics Division Mr. Sam Odhiambo at the Samsung Customer Experience store at Mirage Tower, Waiyaki way.

“In the past, we always talked about Artificial Intelligence being the future of consumer electronics. At Samsung, the future is now. In July 2021 we introduced a new range of intelligent electronics and we see it fit to educate our customers on the benefits of each feature of the new electronics in order to allow them to make more informed purchase decisions” said Mr. Sam Odhiambo.

Some of the products that consumers were educated on are the Neo QLED 8K and 4K Series TV, QLED 2021 Series TV, Crystal UHD 2021 Series TV, 2021 Frame TV, and the AI-enabled washing machines, as well as the Bespoke fridges.

Washing Machines

According to Samsung, there has been increased interest in their AI-enabled washing machines, particularly from female customers who were “intrigued by their versatility.”

Samsung Electronics East Africa, Consumer Electronics Marketing Manager Ms. Irene Mwangi ( Left) demonstrates the use of the AI feature on the newly launched Samsung washing machine. looking on is Samsung Electronics East Africa Head of Consumer Electronics Mr. Sam Odhiambo.

The new range of washing machines allows users to enjoy efficient cleaning, even at low temperatures with the Samsung Eco Bubble technology. With this technology, detergent is turned into bubbles, so it quickly penetrates fabric and removes dirt easily, while saving energy and protecting clothes’ color and texture. AI Wash uses 4 types of sensors to sense the laundry’s weight and calculates the optimal amount of water and detergent. A turbidity sensor monitors the level of soiling and, if necessary, adds more detergent or rinsing time.

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These washing machines range from between Sh82,000 to Sh198,000.

Samsung Neo QLED TV

Samsung also touched on their new Neo QLED TV that is available in 4K and 8K options which the Korean tech giant has gained a lot of interest from video game enthusiasts due to its high picture quality.

Samsung Electronics East Africa Head of Consumer Electronics Mr. Sam Odhiambo discusses the gaming advantage of the Samsung Neo QLED 8K TV with Mr. Saruni Maina who is a gaming and tech enthusiast during the AI centered electronics customer education forum, that was broadcasted from the Samsutech Samsung shop at the Mirage Tower on Waiyaki Way.

The Neo QLED is available from Sh209,000 for the 55 inches Neo QLED 4K and Sh729,000 for the 75 inch Neo QLED 8K.

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The Bespoke Refrigerators

The aesthetic Bespoke range of fridges were also part of the education session. The range is made up of the tall one-door fridge, the tall one-door freezer, and a bottom mount fridge. These refrigerators can be installed as either a counter-depth style or a kitchen-fit style by aligning your kitchen cabinet.

Samsung Electronics East Africa Head of Consumer Electronics Mr. Sam Odhiambo discusses the features of the Samsung Bespoke fridge with Samsutech Brand Shop manager Mr. Rakesh Yadava during the AI-centered electronics customer education forum.

The minimalist flat design allows them to blend perfectly with any modern kitchen décor. The refrigerators have a large capacity allowing for enough space to store the user’s groceries. These fridges are designed by you for you, with the Bespoke design allowing you to custom make them fit into your specific taste and liking allowing you to express your personal style.

The fridges range from Sh139,000 to Sh145,000

“With a majority of our customers working from home due to the Covid-19 pandemic we have seen a 25% increase in the demand for consumer electronics. We have seen a demand increase in the fridge category and we can attribute this to people spending more time at home hence consuming more. People also want more aesthetically pleasing electronics, they want a Fridge that matches the color of their walls or a TV that blends into the overall look of their living space; the Bespoke range of fridges as well as the Frame TV’s comes in to fill the gap to ensure that people get the functionality in their electronics as well as aesthetics” added Mr. Sam Odhiambo.

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Nigel Jr.
As a tech enthusiast and expert, Nigel Jr. is dedicated to providing in-depth and insightful content on all things technology. With a background in online journalism, product reviewing, and tech creation, Nigel has become a trusted source for all things tech.

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