Samsung has been named as the top global TV manufacturer for the 15th consecutive year, according to the global market research firm, Omdia.
Data published on February 23 2021 gave the South Korean multinational conglomerate a 31.8pc global TV market share by revenue in Q4 2020. Samsung also retained the largest annual category market share by revenue in 2020, at 31.9pc
In Kenya, the electronics manufacturer also recorded an increase in the purchase of TVs especially at the onset of the Covid-19 pandemic in 2020 with more Kenyans choosing to upgrade their TV sets from normal digital TVs to smart and bigger TVs.
“Last year was a very good year for us in terms of TV sales despite the fact that we were facing a global health pandemic. With people spending more time at home we saw an increase in TV sales from the Month of June all the way to September. Earlier on, from May to June we saw an increase in the purchase of fridges,” Said Sam Odhiambo, Samsung’s head of Consumer Electronics division.
“At Samsung, we have a TV for everyone. You can get a Samsung TV from as low as Sh20,000 and to as high as Sh1.5 Million. What we promise our customers is quality, durability, and the best technology available in the market”.
Samsung’s growth across the Visual Display Business reflects their commitment to bringing the most premium at-home viewing experiences, coupled with the fast-growing QLED portfolio, category leadership in the ultra-large screen segment over 75-inches, the introduction and expansion of a Lifestyle TV portfolio, and a series of industry, category, and product “firsts” made possible thanks to Samsung’s constant drive for innovation.
In 2021, Samsung says they expect to maintain the industry-leading market position with the introduction and expansion of core products and by incorporating proprietary technology and features across all TV line-ups.
This includes Samsung’s new Neo QLED line-up along with Samsung’s MICRO LED, Lifestyle TVs, and a company-wide alignment of operations through long-term sustainability programs. Over the next few years, Samsung will also continue to invest in R&D and product development in strategic business areas to strengthen its core and emerging technology offers.
Samsung’s recently unveiled Neo QLED TVs, MicroLED TVs coming in 2021
“We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class screen experience that meets the needs of the modern-day consumer,” concluded Mr. Sam Odhiambo.
Samsung Unbox and Discover 2021
Following the unprecedented year 2020, which saw consumer viewing habits change exponentially, Samsung Electronics is continuing its legacy of delivering groundbreaking products for every consumer through 2021
The Electronics manufacturer will tomorrow hold a virtual Event dubbed Samsung Unbox and Discover to share its vision for how the company’s latest innovative products are set to redefine the role of the TV through cutting-edge technologies, beautiful design, and impactful partnerships.
The company is expected to announce new TVs on 2nd March 2021 (Tomorrow), during its Unbox & Discover 2021 event.
You can join in on the Virtual event here at 1800hrs local time or on Samsungs official YouTube Channels
