Samsung Electronics has launched its latest range of devices in Kenya as part of its efforts to solidify its market share in the country. The Galaxy A-series range includes the Galaxy A14, A24 5G, A34 5G, and A54 5G devices, which are priced between Sh24,999 and Sh54,500. Samsung has partnered with device financing companies, including Watu Simu, M-Kopa, and SunKing, to offer asset financing options to Kenyan consumers. In this article, we will explore the features and benefits of the new devices, as well as their potential impact on the Kenyan market.
The Launch of the Samsung Galaxy A-Series Range
Samsung has unveiled its new A-series range of devices in Kenya, including the Galaxy A14, A24 5G, A34 5G, and A54 5G. These devices are designed to provide users with an enhanced experience in terms of video recording, photography, and battery life. The Galaxy A54 5G and Galaxy A34 5G are equipped with Nightography and AI capabilities, which allow users to capture clear and stunning images even in low-light conditions.
Asset Financing Partnerships
Samsung has also partnered with device financing companies in Kenya to offer consumers asset financing options. This move is aimed at making Samsung devices more accessible to Kenyans, while also supporting the company’s market position and competitiveness. “We believe device financing is a key driver in making our products more accessible to consumers, and it has played a critical role in helping us maintain our market position and stay competitive,” said Rehema Nyambura, Product Marketing Manager Samsung East Africa.
Improved Camera Capabilities
One of the key features of the Galaxy A-series range is the improved camera capabilities. The A54 offers astonishing detail thanks to its 32MP front camera, making it the ideal device for capturing the perfect selfie or connecting through super-smooth video calls. Additionally, the devices produce video with amazing clarity, combatting shakiness and blur with improved optical image stabilization (OIS) and video digital image stabilization (VDIS). Users can be confident about capturing awesome content, even with unsteady hands or when filming on the go.
Enhanced Display and Battery Life
The Galaxy A14 boasts an enhanced, wider, and sharper display with a 6.6” FHD+ large display and high resolution for immersive viewing. This is an improvement on the Galaxy A13 that it replaces, which had a 6.5” HD+ display. Furthermore, the A-series range of devices are designed to last more than two days on a single charge, providing users with more time to do the things they love.
Availability and Color Options
The Samsung Galaxy A series range of devices is available in Kenya at authorized dealer stores nationwide. The devices come in three color options, including Awesome Lime, Awesome Graphite, Awesome White, and Awesome Silver, giving users the opportunity to choose a device that matches their personal style.
- How much do the Samsung Galaxy A series devices cost in Kenya? The devices are priced between Sh24,999 and Sh54,500.
- Which companies have Samsung partnered with to offer asset financing options to Kenyan consumers? Samsung has partnered with device financing companies, including Watu Simu, M-Kopa, and SunKing.
- What are the key features of the Samsung Galaxy A54 5G and Galaxy A34 5G? The Galaxy A54 5G and Galaxy A34 5G are equipped with Nightography and AI capabilities, which allow users to capture clear and stunning images even in low-light conditions.