Over 160 agents and corporates impressed through familiarisation trips; over 300 groups flocked to Hong Kong soon after reopening
HONG KONG SAR – Media OutReach – 17 August 2023 – To further capture the pent-up demand for incentive travel in the region and showcase Hong Kong’s latest and greatly enhanced offerings, the Hong Kong Tourism Board (HKTB) hosted multiple artfully curated familiarisation trips in the past two months to boost business. More than 160 agents and corporates from the Mainland, South Korea and India to come and experience Hong Kong firsthand. They returned home with great memories, excitement on new discoveries and immediate plans to bring major events to Hong Kong, while the city welcomed the largest incentive group from the Mainland.
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