Link Sharing on Instagram has always been a task, Facebook doesn’t want you leaving that app once you open it. Only people with over 10,000 followers could previously share links on Instagram statuses with the rest having to use the good old ‘link in bio’, this is, however, this is changing.
You still won’t get the cool swipe-up feature but will instead have a clickable sticker to use. Users can also react to the stickers.
This new feature is set to open a whole new opportunity for small Instagram influencers who can share their links without having 10K followers.
Instagram says that they are monitoring how users use the link sticker and what kind of links people are posting to prevent scam/vulnerable links.
Link stickers are the eventual goal for Instagram, says Vishal Shah, Instagram’s head of product, whether that be for everyone or just people who already have linking privileges. “That is the sort of future system we would like to get to,” he says. “And that’s what we hope to roll out if we’re able to make this work.”