Media Outreach

Shopee Brings Excitement of the Football Fiesta to Malaysians

Unite as one to discover the latest in-app entertainment and rewarding experiences

KUALA LUMPUR, MALAYSIA – Media OutReach – 25 November 2022 – Shopee Malaysia continues to stay ahead of the game by bringing local communities together through a common interest in football. With over 13 million football fans in Malaysia, the Shopee Football Fiesta, in partnership with brands: Hisense, Coca-Cola, and vivo, allows users to discover the latest football-related content, in-app entertainment, and enjoy rewarding experiences.

According to Shopee, users are pivoting to more personalized channels that suit their increasingly digital lifestyle, from how they shop online, consume content, and interact with their fellow communities. With the Shopee Football Fiesta, users can easily enjoy football rewards and greater content best for their needs.

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia, shared that the FIFA World Cup is a significant event for Malaysians. Many would spend their time alone or with family and friends to watch world-class players play at an event that occurs once in 4 years. It is incredible how much we love football as Shopee continues to unite our users through rewarding experiences.

Here are 4 highlights that Malaysians can look forward to during the Football Fiesta:

Match Predictions
Malaysians can ask questions and receive instant responses from their favorite host on topics ranging from football match predictions to their favorite football players via Shopee Live. There will also be football merchandise and exclusive deals up for grabs during each one of the sessions.

Top Spender
Be the Top Spender and shop smarter now till 18 December 2022. What’s better than shopping and stand a chance to win products weekly ranging from vivo V25 5G Smartphone, Hisense Portable Air Conditioner, Coca-Cola Mini Fridge with Bluetooth Speaker and football essentials worth RM10,000.

Guess & Win
Win up to 1,000,000 Shopee Coins weekly by guessing the right football player and completing all tasks within a specified period. Users can also have a higher chance of winning by completing more tasks to earn more points.

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Football Fiesta
Entitled ‘Shopee got you covered this football season’, the video imparts the values of excitement and unity among family and friends to get all football needs, in line with Shopee’s commitment to bringing passionate Malaysians together.

“To celebrate the beauty of Malaysia’s multi-ethnic culture, Shopee stays ahead of the curve by putting users’ needs at the heart of all we do. We foresee interesting dynamics and interactions when Malaysians spend time watching the games when everyone supports different teams,” added Pan.

Shopee is home to a large and growing collection of in-app entertainment and features, and they are popular among our users and a key part of the Shopee experience.

For more information on the Shopee Football Fiesta, visit

Hashtag: #Shopee

The issuer is solely responsible for the content of this announcement.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

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