Eight years into its journey, Showmax is set to embark on its most ambitious year yet. The African streaming giant is preparing for a grand relaunch in February 2024, complete with a fresh look, a new app, and an entirely revamped product suite. This exciting development follows the announcement of Showmax’s partnership with international media titan Comcast’s NBCUniversal and Sky earlier this year.
Showmax 2.0 Subscription Plans
The new and improved Showmax will offer three distinct plans: Showmax Entertainment, Showmax Entertainment Mobile, and the thrilling Showmax Premier League. The latter, powered by SuperSport and designed for mobile users, is the first standalone Premier League mobile streaming service ever to launch in Africa. It promises to bring every match of the world’s most-watched football league to every corner of sub-Saharan Africa.
As it gears up for the relaunch, Showmax has unveiled a completely refreshed logo and brand identity. “We can’t wait to share the new Showmax,” says Showmax CEO Marc Jury. “We have an incredibly powerful new technology platform, a bold brand that truly represents our driving spirit, and a content slate that is unmatched. No other streaming service in Africa can offer what Showmax is bringing to the table in the new year.”
Showmax’s migration onto the global Peacock streaming platform signifies its readiness to scale and scale fast. The robust platform is used worldwide and is a leader in sports streaming, having successfully live-streamed the Super Bowl to more than six million users simultaneously.
Showmax Originals: Setting Trends
Known for setting trends with Showmax Originals, Showmax will be ramping up its content slate across the continent in December in preparation for the relaunch. The diverse lineup includes its first 2D animation, Twende, about an adorable boda-boda driving pangolin, as well as second seasons of record-breaking bromance Adulting, smash hit reality series Kwa Mam’Mkhize and Nigerian hit Wura.
And that’s not all, with launches on the way for Convict Conman, a new true-crime series; Trompoppie, a murder mystery series set in the competitive world of high school drum majorettes; Nigerian legal drama Agu; the first Nigerian Original feature film, School Run; Kenyan Christmas feature A Merry X-Mess and reality series Sports Wives. Every Wednesday until 27 December, Showmax will also be releasing new episodes of their breakthrough CANAL+ co-production Spinners, the first African show ever selected for Canneseries.
International Content Galore
For fans of international content, the new Comcast partnership guarantees Showmax an ongoing supply of hit content, as the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation, and Telemundo.
Viewers can expect international titles on Showmax to radically increase in the new year, with December’s lineup already including The Super Mario Bros. Movie, Fast X, Emmy®-nominated Poker Face, and King Arthur epic The Winter King. Already home to the three most nominated shows at this year’s Emmys®, Showmax will continue to draw content from Banijay, BBC, eOne Fremantle, HBO, ITV, Lionsgate, Paramount, Sony and Warner Bros, among others.
Showmax: A Trailblazer in Streaming
Showmax continues to go from strength to strength. It was recently named one of the RoW40 (40 Trailblazing Companies that are beating the West) by the New York-based global non-profit Rest of World. Nigeria’s 2023 BrandCom Awards also recognized Showmax as ‘The Most Innovative On-demand Video Streaming Platform’, noting that, “The video streaming service has demonstrated exceptional creativity, originality, and innovation within the on-demand streaming industry.”
