Spotify today announced that it is expanding the beta of its new DJ feature to more countries around the world. Starting today, Spotify Premium users in select markets in Europe, Asia, and Africa, as well as those in Australia and New Zealand, can access DJ in the English version of the app.
DJ is a personalized AI guide that knows you and your music taste so well it can choose what to play for you. It also provides commentary alongside the music, giving you a new and different way to connect with artists.
Since its launch in February, DJ has become the most discussed Spotify feature on social media among users. Fans across the U.S. and Canada have jumped at the opportunity to hear commentary alongside personalized music recommendations. And in May, when DJ was rolled out to the U.K. and Ireland, the excitement continued.
Now, even more fans around the world can experience DJ. With the expansion to new markets, Spotify is making it even easier for people to discover new music and connect with artists.
“DJ is all about connection and discovery,” said Alex Norström, Chief Freemium Business Officer at Spotify. “We’re excited to bring DJ to more countries so that even more fans can experience the magic of personalized music recommendations and commentary from their own personal DJ.”
How to Access Spotify AI DJ
To access DJ, simply open the Spotify mobile app on your iOS/iPhone or Android device. From there, head to the Music feed on Home and tap DJ, or find it in the Made for You hub within the Search tab. Then let Spotify do the rest!
DJ will serve up a lineup of music picked just for you, alongside short English-language commentary on the songs and artists. And if you’re not feeling the vibe, just hit the DJ button at the bottom right of the screen to be taken to a different genre, artist, or mood.
Spotify Dj is available in Botswana, Burundi, Kenya, Lesotho, Liberia, Malawi, Malta, Namibia, Nigeria, Rwanda, Sierra Leone, Tanzania, Uganda
Spotify is committed to making DJ available to more people around the world, and it plans to expand the beta to more African countries in the coming months.
Source: Spotify
