Global audio streaming service, Spotify has announced its first-ever data deal in Africa with Airtel Nigeria, which will provide bonus-free data to music listeners across Nigeria.
Millions of Nigerians will now be able to access Spotify’s streaming service without any added data costs once they purchase weekly and monthly data bundles.
The Airtel customers will get to use the bonus data to stream Spotify with its over 70 million songs, including local favorites and premium content without worrying about additional data costs.
Spotify launched in Nigeria early last year opening up its platform with 381 million monthly active users and 172 million premium subscribers worldwide. The Nigerian audience will enjoy the content loved by millions of teeming consumers.
Commenting on the partnership, Airtel Nigeria’s Chief Commercial Officer, Godfrey Efeurhobo, said the company’s partnership with Spotify was yet another demonstration of its commitment to creating opportunities that will entertain, excite, delight, and reward customers on its network.
“Airtel is positioned as the network of the first choice for music, youth culture, and innovation and we are delighted to partner with Spotify to deliver sheer happiness at the fingertips of our esteemed customers across the country. We believe this partnership will not only empower and reward our customers but will also enable them to enjoy themselves thoroughly as they connect to the artists and songs they cherish,” Efeurhobo said.
Director Freemium Partnerships at Spotify, Fergal Walker, said: “We are excited to announce our first partnership in Africa. Airtel, one of Nigeria’s leading mobile networks, is a natural choice and shared our vision to enable Nigerians to access great audio and music wherever they are for free.”
Spotify’s Sub-Saharan Africa managing director Jocelyne Muhutu-Remy said, “data costs on the continent remain the highest in the world.” Indeed, according to research from Cable.co.uk, six of the top 10 countries with the most expensive mobile data packages are in fact in Africa. Internet users in some African countries even pay three times more in data plans than users in other regions relative to average income.