spotify wrapped

Spotify has launched its annual review, Wrapped 2023, providing a comprehensive look at how people in Kenya and around the world have been listening to artists, albums, tracks, playlists, and even podcasts.

For Kenyans, 2023 has been a year of viral hits, significant milestones, and musical evolution. Kenya’s foremost boy band took a hiatus, Gengetone was recognized as a genre for Grammy consideration, and Spotify partnered with COLORSxSTUDIOS to showcase Kenyan R&B to a global audience. Phiona Okumu, Spotify SSA’s Head of Music, notes, “The Kenyan music scene has grown exponentially since our last Wrapped, and it is refreshing to see a Kenyan artist in the top streamed list. Our mission to amplify homegrown artists to global stages continues steadfastly.”

According to Spotify’s data, Saturday leads as the top streaming day, with 4pm being the top streaming hour. This aligns with the popular belief that Kenyans love a good party. Interestingly, Tuesday comes in as the third most popular streaming day, perhaps as a way to recover from the Monday blues?

Kenyans’ Love for Hip-Hop and Afrobeats

A look at the top list shows Kenyans’ enduring love for hip-hop, with Drake topping the list for the third year in a row. He also lands as the top streamed artist among 18 – 34 year olds and is the most searched on Spotify in Kenya. The top streamed tracks list, on the other hand, is dominated by Afrobeats, with the only exception being Darassa and Bien’s collaboration ‘No Body’ in sixth place. This aligns with the top genres, which include rap, pop, Afrobeats, hip hop, and R&B.

Top Streamed Artists

Rank Artist
1 Drake
2 Burna Boy
3 21 Savage
4 Ayra Starr
5 Chris Brown
6 Travis Scott
7 Wakadinali
8 The Weeknd
9 Metro Boomin
10 Future

Top Streamed Tracks

Rank Track
1 Ayra Starr – Rush
2 Ruger – Asiwaju
3 Bayanni – Ta Ta Ta
4 Fireboy DML – Bandana ft. Asake
5 Kizz Daniel – Cough (Odo)
6 Darassa – No Body (feat. Bien)
7 Libianca – People
8 Omah Lay – soso
9 Burna Boy – Last Last
10 Rema – Charm

In the age of social media, virality is the dream for many artists. Kinoti’s ‘Nitangoja’ is the second most viral track on Spotify in Kenya, meaning users shared it widely so their friends and family could also enjoy the R&B goodness. ‘Sasa Hivi’ by V-Be and Ashley Music struck a relatable chord with Kenyan R&B lovers, making it the 10th most viral song.

Female Artists on the Rise

While female artists may be lacking in the top lists, there has actually been a 61% increase in the streams in Kenya, compared to a 27% increase globally. Karun and Nikita Kering’, Xenia Manasseh, a Spotify RADAR artist, are both in the top ten most exported Kenyan artists. Nikita Kering’ is the only female artist in the top ten most streamed Kenyan artists.

Podcasting Trends

In the realm of podcasting, women take the lead, with the first three of the top streamed podcasts in Kenya all being female-led. ‘So This Is Love’, ‘The Messy In Between’, and ‘It’s Related, I Promise’ are the top streamed podcasts in Kenya, in that order. Other Kenyan podcasts making an appearance on the top streamed list include ‘The Sandwich Podcast’, ‘Legally Clueless’, and ‘The97sPodcast’, showcasing a promising display of support for local content by Kenyans.

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Wakadinali’s Resonance with Listeners

Wakadinali, the sole Kenyan artist in the top streamed list, landing at number 7, is also the most searched artist in Kenya on Spotify. Their album ‘Ndani ya Cockpit 3’ ranks 10th as the most streamed album, showing that the Hip hop duo has evidently resonated with listeners.

Ayra Starr’s Dominance

Kenyans cannot seem to get enough of Ayra Starr, who is the fourth and only female artist in the top streamed list. Her track ‘Rush’ is the top streamed song in Kenya in 2023, and was also the top song every day from 1 January to 23 March, coinciding with her March 4 performance in the country, then again from 5 April to 2 May, only interrupted by Ruger’s ‘Asiwaju’ on 11 April. ‘Asiwaju’ then took over again from 3 May to 9 May, making it the second most streamed song in Kenya.

A Global Audience for African Music

But it’s not just Kenyans loving ‘Rush’; across SSA, it was the top streamed song from 2 January to 19 January. In Tanzania, Rwanda, and Ethiopia, it was also the top streamed track in 2023. Nyashinski’s ‘Perfect Design’ had music lovers in a hold when it launched, it was the top song every day from 26 October (a day after it was released) to 2 November.

In conclusion, Spotify Wrapped 2023 provides a comprehensive overview of the year in music and podcasts, highlighting the artists, tracks, and trends that defined the year. It’s a testament to the power of music and its ability to connect people across the globe.

Top Streamed Albums

Rank Album
1 Burna Boy – Love, Damini
3 Omah Lay – Boy Alone
4 Rema – Rave & Roses Ultra
5 Metro Boomin – HEROES & VILLAINS
6 Fireboy DML – Playboy
7 Ayra Starr – 19 & Dangerous
8 Asake – Mr. Money With The Vibe
9 Davido – Timeless
10 Wakadinali – Ndani ya Cockpit 3

Top Streamed Kenyan Artists

Rank Artist
1 Wakadinali
2 Sauti Sol
3 Bien
4 Bensoul
5 Nyashinski
6 Nviiri The Storyteller
8 Otile Brown
9 Nikita Kering’
10 Lilmaina

Top Streamed Kenyan Tracks

Rank Track
1 Sauti Sol – Lil Mama
2 Bien – Inauma
3 Bien, DJ Edu – Too Easy
4 Nikita Kering’ – Last Name
5 Fully Focus, Bien – Dimension
6 Bien – My Baby (feat. Ayra Starr)
7 Wakadinali – Mc Mca
8 Boutross – Angela
9 Wakadinali – Sikutambui
10 Bensoul – Navutishwa feat. Bien

Top Streamed Playlists

Rank Playlist
1 Hot Hits Kenya
2 African Heat
3 Chill Hits
4 Afropop
5 Today’s Top Hits
6 Afro Hits
7 Bongo Flava
8 RapCaviar
9 Swahili Love
10 Soft Pop Hits

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Nigel Jr.
As a tech enthusiast and expert, Nigel Jr. is dedicated to providing in-depth and insightful content on all things technology. With a background in online journalism, product reviewing, and tech creation, Nigel has become a trusted source for all things tech.

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