Stripe has launched Stripe Apps and the Stripe App Marketplace in a bid to address a fundamental challenge for growing businesses and meets a top request from its users.
Stripe Apps will allow businesses to simplify operations and combine fragmented workflows. For instance, using the Intercom app in the Stripe App Marketplace, a customer support agent will be able to see a customer’s full support history and directly reply to support tickets in the customer details page of the Stripe Dashboard.
“With the Intercom app integrated into Stripe, our customers can investigate issues, answer payment queries, approve refunds, and more from the Stripe Dashboard. They can do all this while still providing real-time, in-context support to customers via the Intercom messenger,” said Des Traynor, cofounder and chief strategy officer at Intercom.
Stripe Apps will also make it possible for businesses to customize Stripe for the first time. It will enable automated sharing of contextual information across apps, keeping systems of record in sync and give users a fuller view of their business.
“Let’s say, for example, a business owner wants to automate a targeted message when a customer makes a purchase, sending them a specific discount offer to encourage repeat purchases. The Mailchimp app automatically syncs this customer’s information between Stripe and Mailchimp, streamlining their operations and saving them time,” said Jon Fasoli, chief product and design officer at Mailchimp.
The Stripe App Marketplace includes apps for an array of core business functions, like accounting, analytics, CRM, eSignature, marketing, and more. At launch, it will include more than 50 apps from leading providers like DocuSign, Dropbox, Intercom, Mailchimp, Ramp, and Xero. Stripe will add more partners and apps over time, as well as apps in non-English languages.
Developers can also build and publish their own apps in the Stripe App Marketplace to reach the millions of businesses that use Stripe or alternatively, they can develop custom apps for use within their company.
Apps are visible and interactive in the Stripe Dashboardbut they also operate in the background where they draw on the full power of Stripe’s API to perform tasks like creating a customer account, updating an existing customer record, or generating an invoice.
“With Stripe Apps, businesses can customize Stripe with their SaaS tools to best serve their customers. We’re excited for this new chapter and can’t wait to see the ingenuity of all the apps that developers will build in the months and years ahead,” said Bowen Pan, head of product for Stripe Apps.