Kenyan startup tappi which is a n end-to-end digital commerce SaaS solution tailored for small and medium-sized businesses has secured $1.5 million in an oversubscribed pre-seed funding round, marking a significant milestone in its mission to digitize and empower small and medium-sized enterprises (SMEs) across Africa. This investment will fuel tappi’s expansion and further its vision of building a thriving digital commerce ecosystem for African businesses.
The round was led by Mercy Corps Ventures and Chui Ventures. With participation from Digital Currency Group, SOSV, Resilience17, growX ventures, Orbit Startups, Reflect Ventures and angel investors and advisors from global tech companies, including Google, Salesforce, Zendesk, and the financial sector.
The early-stage funding will further Tappi’s mission to empower SMEs to gain visibility and build trust in the digital commerce ecosystem as the company broadens its footprint across Africa.
Africa’s digital commerce landscape is experiencing explosive growth, fueled by increasing smartphone penetration and internet access. This presents an immense opportunity for SMEs, yet many lack the resources and expertise to fully capitalize on it. tappi bridges this gap by providing a comprehensive end-to-end digital commerce solution.
tappi’s End-to-End Solution
tappi’s platform offers a suite of tools and services specifically tailored for African SMEs, including:
- Website builder: Create a professional online presence without technical expertise.
- Payment gateway integration: Accept payments seamlessly and securely.
- Inventory management: Track and manage inventory efficiently.
- Customer relationship management (CRM): Build and nurture relationships with customers.
- Marketing tools: Reach new customers and grow your business.
- Analytics and reporting: Gain valuable insights into your business performance.
Empowering SMEs with Trust and Visibility
Beyond its digital tools, tappi recognizes the crucial role of trust and online visibility for African SMEs. The platform facilitates trust-building through verified profiles and customer reviews, while also helping businesses increase their online visibility through search engine optimization (SEO) and social media marketing.
Strategic Partnerships for Expansion
tappi has forged partnerships with leading mobile network operators and financial institutions across Africa, enabling it to reach a wider audience of SMEs and offering competitive pricing. This strategic approach ensures the platform’s accessibility and affordability for businesses of all sizes.
Fueling the Future of African Digital Commerce
With its innovative platform, strategic partnerships, and now, the backing of renowned investors, tappi is poised to play a pivotal role in shaping the future of digital commerce for African SMEs.