After Sony, TCL is the second TV manufacturer to jump on the Google TV bandwagon, as announced at CES, TCL has formally introduced the newest members of its 5- and 6-Series which are powered by the search giant’s operating system instead of Roku.
“TCL’s newest series featuring Google TV enhances its portfolio of award-winning televisions, providing smart software options that allow consumers to enjoy more of the content they want. TCL TVs featuring Google TV will continue TCL’s winning formula of high-performance display technologies like QLED wide color and mini-LED backlighting in an accessible package for mainstream TV shoppers, paired with innovative smart platforms like the personalized experience of Google TV.”
“With the explosive growth of smart TV and streaming service adoption, TCL is excited to expand our award-winning portfolio with Google TV models. Leveraging our vertical integration, massive business scale, and innovation advancement to deliver best-in-class products, TCL is further accelerating its industry leadership position with strategic partners like Google at a time when content navigation and discovery are so important,” said Chris Larson, Senior Vice President for TCL.
“Once again, I believe that is due to the team’s steadfast dedication to our users and what they value in a premium yet simple entertainment experience. Pairing our high-performance hardware with the content-forward, consumer-friendly Google TV was an easy decision for us as we both put the user’s needs first. From their robust library to having hands-free voice assistance and smart home control, Google’s intuitive entertainment platform is the perfect complement to our TCL sets.”
TCL 5-Series with Google TV: Premium Picture.
The new TCL 5-Series with Google TV is a great centerpiece for any home theater. With displays up to 75 inches, the 5-Series features premium picture performance technologies offering a truly remarkable entertainment experience and beautiful design to match. Now featuring Google TV, TCL’s 5-Series boasts FullView edge-to-edge glass that blends seamlessly into the most modern environments and brilliantly displays wide color Quantum Dot technology for vivid and saturated colors. Referencing the DCI-P3 Hollywood color space standard for high dynamic range, the QLED wide color technology in 5-Series will deliver deeply saturated red, stunning green and spectacular blue without the limitations of lower color volume or shorter life found in other color technologies.
Contrast Control Zone™ technology with up to 60 zones of local dimming allows for the TV’s precision accuracy with deeper darks to astonishing brightness. The TCL 5-Series TV’s Contrast Control Zone technology is a critical part of its premium picture performance, with precision backlight control that delivers more contrast for a better sense of image depth, more natural contours, and a strikingly immersive picture.
And when it comes to an immersive experience, Dolby Vision and Dolby Atmos™ technologies are synonymous with the best in entertainment and ensure TCL’s 5-Series provides an exceptional home theater performance. Dolby Vision dramatically expands the color palette and contrast range, using dynamic metadata to automatically optimize the picture for every screen, while Dolby Atmos audio technology transports you into the story with sound that flows all around you with breathtaking realism. Also, for the first time 5-Series supports all of the major HDR formats that are commonly available in North America, including HDR10 open standard format – the most widely available HDR format found from streaming services, disc players, PCs, game consoles, etc. and HLG format – an HDR standard that is supported by select global TV broadcasters and less commonly supported by streaming services in North America.
Driven by machine-learning algorithms matched with vast knowledge in human visual perception, TCL’s AiPQ Engine™ optimizes color, contrast and clarity for an unrivaled 4K HDR experience. AiPQ Engine features three core picture quality algorithms – Smart HDR for vibrant color, Smart 4K Upscaling for sharp clarity and Smart Contrast for dramatic depth. And with features like Auto Game Mode and Variable Refresh Rate, the 5-Series delivers easy and uncompromised gaming performance.
The TCL 5-Series models with Google TV are available in 50″ (50S546), 55″ (55S546), 65″ (65S546) and 75″ (75S546)
TCL 6-Series with Google TV: Powerful Performance.
The award-winning 6-Series has been acclaimed for years as the TV line that offers unmatched picture performance and endless entertainment powered by TCL’s advanced display technologies. The 2021 6-Series featuring Google TV continues that winning combination of impressive color, contrast, and clarity.
Building on the features of the 5-Series, the TCL 6-Series with Google TV sits at the intersection of powerful picture performance and infinite entertainment, transforming the viewing experience with thousands of micro-meter class mini-LED backlights for uncompromised contrast and brilliantly smooth illumination. This TCL-pioneered mini-LED backlight technology powers up to 240 Contrast Control Zones for vividly bright and deeply dark areas of the image, delivering unparalleled depth and dimension. TCL’s Contrast Control Zone technology optimizes the image across individual zones to yield striking contrast between light and dark areas.
Combining stunning 4K HDR and mini-LED technology in a bold, brushed metal design for a superior TV experience, the 6-series also houses Quantum Dot technology and the HDR Pro Pack with Dolby Vision for greater brightness and contrast among a full palette of rich colors.
In addition, TCL’s new 6-Series with Google TV will feature THX® Certified Game Mode. Building on decades of fine-tuning cinematic and home theater experiences, TCL and THX have partnered to define a new standard in big-screen gaming performance. THX Certified Game Mode ensures serious fast-twitch gamers will be thrilled by an impactful image without any compromise in ultra-low-latency gaming display. The low-latency is combined with Variable Refresh Rate and Auto Game Mode features for a smoother, optimized gaming experience.
The TCL 6-Series models with Google TV will be available in 55″ (55R646) and 65″ (65R646) with the 75″ (75R646) following soon.
