Kenyan-based startup Teleeza has developed a mobile content aggregation and advertising platform that utilises a smartphone’s lockscreen.
Launchedin 2021, Teleeza allows users to easily and conveniently access customised paid content on their lockscreen, and has already onboarded over 55 local, regional and international publishers.
The startup has 30,000 users on the platform, and is growing steadily. Users are able to earn redeemable Teleeza points as part of its loyalty programme, which they can use on a marketplace built into the platform, called Teleeza World.
“Big data and the Internet can be a jungle ; through our Artificial Intelligence & Machine Learning ,Teleeza organises your content effortlessly making it simple and convenient for users to access their preferred news, stories and information.”
Teleeza’s co-founder James Kiruri said the startup, which monetises via advertising revenue and has just started commercialisation, was bootstrapped but will soon begin fundraising as it hopes to expand outside of Kenya.
“Teleeza is a mass market product so we will be looking at Ethiopia, the DRC and Nigeria next, based on population sizes,” he said.