WhatsApp Business, the popular messaging app for businesses, is rolling out a new feature that will allow users to create Facebook and Instagram ads without a Facebook account. This is a major development for small businesses that rely on WhatsApp to connect with customers, as it will give them a more direct way to reach new audiences.
To create an ad, WhatsApp Business users will need an email address and a form of payment. Once they have these, they can simply select the “Advertise on Facebook” option from the app’s settings menu. From there, they can create a new ad and choose to target it to users on Facebook or Instagram.
When someone clicks on an ad created through WhatsApp Business, it will open a chat with the business on WhatsApp. This allows businesses to answer questions, provide customer support, or even make sales.
According to WhatsApp Business, these ads are one of the most powerful ways to drive potential customers to message them on the platform. The company says that businesses that use WhatsApp ads see a 20% increase in engagement and a 30% increase in conversions.
The new ad creation feature is currently rolling out to WhatsApp Business users in select countries. It is expected to be available to all users in the coming weeks.
How WhatsApp Business Ads Work
WhatsApp Business ads work by connecting businesses with potential customers who are already interested in their products or services. When someone sees an ad for a business on Facebook or Instagram, they can click on the ad to open a chat with the business on WhatsApp.
Once the chat is open, the business can use WhatsApp to answer questions, provide customer support, or even make sales. WhatsApp Business ads offer a number of advantages over traditional advertising methods. First, they are highly targeted. Businesses can choose to target their ads to users who are located in specific areas, have certain interests, or are already following them on social media.
Second, WhatsApp Business ads are very personal. When someone clicks on an ad and opens a chat with a business, they are essentially starting a conversation. This gives businesses a unique opportunity to connect with potential customers on a one-to-one basis.
Third, WhatsApp Business ads are very affordable. Businesses can set their own budget and only pay when someone clicks on their ad.
How to Create a WhatsApp Business Ad
To create a WhatsApp Business ad, you will need a Facebook account and a WhatsApp Business account. Once you have both accounts, you can follow these steps:
- Go to the Facebook Business Manager website.
- Click on the “Create Ad” button.
- Select “WhatsApp” as your ad format.
- Choose your target audience.
- Set your budget.
- Create your ad.
Once you have created your ad, it will be reviewed by Facebook before it goes live. Once it has been approved, it will start showing up in the feeds of potential customers who are interested in your products or services.
How to Use WhatsApp Business Paid Messaging
WhatsApp Business also offers a paid messaging feature that allows businesses to send personalized messages to their customers. This can be used for a variety of purposes, such as sending appointment reminders, birthday greetings, or even updates on a holiday sale.
To use WhatsApp Business paid messaging, you will need to create a campaign in the WhatsApp Business app. Once you have created a campaign, you can choose the recipients of your messages, the frequency of your messages, and the content of your messages.
WhatsApp Business paid messaging is a great way to keep in touch with your customers and promote your business. It is also a very affordable way to reach a large number of people.
If you are a small business owner, WhatsApp Business is a powerful tool that can help you connect with customers and grow your business. The new ad creation feature and paid messaging feature are just two of the ways that WhatsApp Business can help you reach more customers and achieve your business goals.