Meta’s text-based social network Threads is getting a web version and a proper search function in the coming weeks, according to Meta chief Mark Zuckerberg.
Currently, Threads users can only view posts on the desktop by clicking on a QR code that links to the app. The search function is also limited, allowing users to surface other accounts and not particular posts.
Threads was released in July 2023, shortly after X (formerly Twitter) restricted the number of posts users could see on the website/app due to “extreme levels of data scraping [and] system manipulation.” Non-paying users were the most affected and were initially limited to seeing 600 daily posts.
Threads quickly gained popularity, reaching 100 million users in under a week. However, the platform was released without a number of features that users have come to expect from a social network, such as a web version and a proper search function.
In the past couple of weeks, Meta has released a chronological feed and built-in translations for Threads. The company has also said that it is working on a number of other features, such as the ability to share live videos and Stories.
The addition of a web version and a proper search function could help to boost engagement on Threads. Currently, the platform is only available on mobile devices, which limits its reach. A web version would allow users to access Threads on their desktops, while a proper search function would make it easier for users to find the content they are looking for.
Threads is still a relatively new platform, but it has the potential to be a major player in the social media space. The addition of new features, such as a web version and a proper search function, could help to make Threads more popular and attract new users.