TikTok last Thursday announced that it had launched product features and completed in-market activities to support its vision to help its community access factual and authoritative information about the Kenyan general elections ahead of 9 August.
The efforts are part of TikTok’s commitment to curb misinformation in the lead-up to the elections and ensure that information is disseminated responsibly.
TikTok believes in collaboration with various stakeholders, to help strengthen its efforts to protect against harm and misuse on its platform, which is why the entertainment app works with an array of experts and organizations to help promote safety on TikTok.
The team in Africa did week-long engagements in Kenya targeting NGOs, government, media, corporate organizations, civil societies, educational institutions, and other role-players that form part of the TikTok community in Kenya.
“We are engaging with diverse stakeholders in Kenya to discuss opportunities and challenges for dynamic solutions in a fast-paced digital world. Our resolve is to spread positivity in markets where we operate as we promote peaceful coexistence,” said TikTok’s SSA Government Relations, Fortune Mgwili-Sibanda.
These stakeholder engagements in conjunction with the launch of the elections hub in Kenya affirm TikTok’s commitment to being a responsible industry leader that aims to make a positive impact in Africa and throughout the world.
As part of the initiative, TikTok launched a 3-part series titled #TikTokForPeace in partnership with Article19 which is a series of TikTok LIVE streams hosted at Strathmore University, Policy Innovation center and streamed on the Article19 TikTok page featuring key opinion formers in government, civil society, and academia, to focus on tolerance, building bridges and active citizenship.
“TikTok plays a significant role in shaping discourse around Important topics. Using TikTok as a medium through which to engender an atmosphere of mutual cooperation during Kenya’s national election period is part of our resolve to provide a platform that promotes peace and provides a safe space for positive digital expression,” says Mgwili-Sibanda.
In Kenya and beyond, the TikTok community is encouraged to be a part of the campaign by reporting harmful content that appears untrue and fuels any political intolerance in any way. TikTok is a platform that encourages authentic and entertaining content that speaks to the important message of national and global harmony.
Delegates in attendance had this to say: “I was really excited to have TikTok join us. I got to experience their mission in action, as the workshop was not only educational but it inspired my creativity and I got to have fun too. As a Family IT Consultant, specializing in Child Online Safety my highlights were the intentionality of security and privacy and in-app features that I didn’t know existed to keep us and our children safe.”
The screen time management feature was also a key highlight because the prompts to take breaks is so important and it is one of the tools I will use in client sessions. Reporting is made so simple which is amazing for younger users, but more importantly, no one is too old for TikTok; the platform offers a variety of ways to harness its power.
I feel empowered and confident to use the app and to be able to effectively help young people plus their families be safe and inspire creativity” said Evelyn Casina, CEO at Eveminet Communication Solutions Limited.
“The event was very informative and offered proper guidance on how to manage the children’s presence online, how to avoid bullying, and channels of reporting videos propagating hate speech, especially during this electioneering period,” added Martha Sunda, Executive Director, Childline Kenya.
As an entertainment platform, TikTok continuously updates its community with innovative features and functions to enhance their experience and supports these developments with robust tools and controls that help users to manage the content they consume on the platform.