TikTok announced in a blog post that 1 billion people use TikTok every month, just a few months after the video-sharing platform became the first non-Facebook app to reach 3 billion global downloads.
According to Techcrunch, TikTok’s growth is rapid, “this new user data marks a 45% increase in monthly active users since July 2020, when it had 689 million users.”
“We’re celebrating that mission and our global TikTok community. More than 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new. We’re honored to be a home for our immensely diverse community of families, small businesses, and creators who transform into our favorite stars.” Said TikTok in a blog post.
TikTok’s growth has not been smooth, Last year, companies like IBM, Oracle, and Walmart were vying to buy TikTok, after the Trump administration threatened to ban the short video app.
Microsoft CEO Satya Nadella said that TikTok approached them in August 2020 wanting a cloud security provider that also offered security services, and he found TikTok to be a ‘great property.’ Plus, Microsoft’s work on child safety made it a prime suitor.
However, despite the deals falling out, TikTok has managed to stay afloat and continues to exhibit impressive growth. As recently as last month, TikTok parent ByteDance bought the VR hardware company Pico, indicating a potential future expansion into VR.