TikTok has launched TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed.
According to the short-form video platform, TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.
“Marketers today are looking for the opportunities to be on the pulse of relevant cultural moments. Our goal is to build creative tools for brands to be discovered and connect with the broader communities around them. TikTok Pulse places brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action.” TikTok said.
using TikTok Pulse, marketers can now:
- Supercharge brand exposure by appearing next to the topmost engaging content —TikTok Pulse puts brands among the top 4% of all videos on TikTok.
- Drive engagement and actions with diverse communities — TikTok offers 12 categories of Pulse in which brands can place their ads next to the most culturally relevant content.
- Feel safe and confident with brand suitability measurements — Tiktoks proprietary inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with the highest level of brand suitability applied on the platform. Additional post-campaign measurement tools such as third-party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.
TikTok also states it will begin exploring its first advertising revenue share program with creators, public figures, and media publishers with creators and publishers with at least 100k followers eligible in the initial stage of this program.
“We’re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we’ve committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse,” TikTok adds.